The Strategy & Tactics of Pricing

I finish reading The Strategy & Tactics of Pricing: A Guide to Profitable Decision Making by Thomas T. Nagle

Great book! It is more applicable to the manufacturing and distribution of products than the service industry but I enjoyed reading and learning something new.

Chapter two is very insightful were the author points out how to price products (and services) from a cost perspective. He explains the difference and how to cover non-incremental fixed and sunk cost.

The book teaches how to deliver superior value to customers by pricing the right way. If you want to learn how to create value and how to capture it read this book

The book is both theoretical and practical.