Saturday, September 12, 2009

Revenue Management

I recently finish reading a book called Revenue Management by Robert G. Cross. I enjoyed reading this book! It has some great insight in to pricing products and services for different market segments. It is more applicable to the service industry (Airlines, car rental companies, hotels, etc...) than consumable products.

I rented this book from the local library and ended up buying it to have it in my library for reference when needed.

Robert G. Cross has founded a consulting business base on the model presented in this book.

It is well written...I highly recommend it. I give it 5 out of 5 stars

No comments: