Quote on value

I like this quote because it speaks to what I'm working on for my future career.

"Humans cannot create matter. We can, however, create value. Creating value is, in fact, our very humanity. When we praise people for their strength of character, we are actually acknowledging their ability to create value."-Tsunesaburo Makiguchi

I’ve been working on a mission statement and values for my future venture. Here is part of it

“
How we create value

We create value by being resourceful and attentive to our customers' needs and wants in services and product we deliver

How we capture value

We capture value by pricing our services and products base on outcome our customers will achieve.
”
I read about creating and capturing value and how to implement a value model.

A great source I’ve read and plan on reading again is by Ron Baker called Pricing on Purpose: Creating and Capturing Value

Right now I’m reading Let’s Get Real or Let’s not Play: The Demise of Dysfunctional Selling and the Advent of Helping Clients Succeed by Mahan Khalsa