Why I don't bill by the hour

I'm a big advocate for not billing by hour in my professorial service delivery model.

Here is one reason based on Chapter 7 of Ron Baker’s book Professional’s Guide to Value Pricing (no longer in print)

"It creates a conflict of interest between the consultant and the customer (the very person you are trying to help). It is the customer’s best interest to reduce the number of hours; it is the consultant’s best interest to increase the number of hours"

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