Technology Sophistication

When I first began consulting with businesses (early 2000) I had no knowledge of running a business. If someone had asked me back then what strategic planning was, I would probably have given them a frown and said it is something people do at NASA. Nevertheless I thought wonders of my innovative ideas of technology and was eager to have businesses implement them. Slowly it got to me that business people were not that interested in my ideas, especially when they could not see how it would work for them. They had reasons not to be interested!

Trudy and Peter Johnson-Lenz state, "Just as word processing does not make good writing, even with spelling and grammar-checkers, groupware, [technology] no matter how sophisticated, will not create collaboration by itself. Groupware [technology] introductions fail or backfire when they are not supported by participatory planning, pilot projects, team-oriented culture, and plenty of training." (Source: Community Building...in Business)

I have seen this many times. Sadly many technology companies don't know how to use technology as an advantage (as was my case when I began my business) and go around mindlessly selling and implementing technology that will be of little or no use.